Crystalchain’s offering fulfils the new expectations of consumers and industries . Professionals and individuals have expressed a growing interest in tracing their purchases. The sharp rise in hygiene scandals and the greenwashing trend have contributed to feeding this mistrust on the market.
Clients and consumers need reassurance on all aspects of production concerning the goods they buy. For example, organic products rose by 20% in 2016 and the ‘nature’ argument (meaning no additives, no preservatives, organic labels and no GM) has appeared on 29% of food labels launched between 2016 and 2017.
New consumer expectations
Information on product origins:
- Ecological footprint
- Respect of human rights
- Product quality
- Specific characteristics (gluten-free, vegan…)
Guarantees of company commitments :
- Trash collection and disposal
- Certifications and testing
- Corporate social responsibility
- Proof of customer promises being respected
New industry stakes
Enhancing the value of brands and products with a complete range of CSR-based steps :
- Certifications (Label Rouge, organic…)
- Products that are compliant with an ethics charter
- Natural products (no additives or preservatives…)
Problem prevention :
- Ensure the safety and improve the efficiency of production
- Reduce the number of disputes between stakeholders
- Avoid scandals and damage to reputation
Our team of directors
Sylvain is an engineer specialized in blockchain applications. He works on new opportunities offered by blockchains, particularly decentralization, transparency, and interoperability. Sylvain is co-founder and CEO of Crystalchain, also working as Chairman of the ISO blockchain standardization commission for France.
Jean Piquet is a veteran strategy consultant. He worked for prestigious consultancy firms such as AT Kearney and Oliver Wyman before founding Paxton Management Consulting in 2010. PMC is specialized in strategic guidance for senior managers in the FMCG and distribution industries. Jean is one of Crystalchain’s co-founders and is in charge of global strategy .
Pierre Achach is a French entrepreneur. He founded several companies in the raw materials sector such as wood, gold and petrol in various African countries and, in the ‘90s, other companies in the new technologies sector in Silicon Valley. A co-founder of Crystalchain, he is a key contributor to the company’s commercial and financial strategy.
Philippe is an engineer whose passion lies in cutting-edge technologies and strong expertise in developing hardware and software products. He was R&D Director, Europe and then Engineering Managing Director, EMEA for US Robotics, as well as Software Director for STMicroelectronics. He then founded various companies in the new technologies and education sectors and is now Product Director for Crystalchain.
Mérieux NutriSciences offers a wide choice of tests and advisory services to the nutrition and food industries. The company has a global footprint in 21 countries and has almost 100 accredited laboratories worldwide. Mérieux provides us with expertise in terms of food safety and quality. The company is a pioneer in its field and enables us to better understand hygiene best practices and the food industry’s regulations. We benefit from its 50 years’ experience with the world’s leading food and drink manufacturers.
The French Agricultural Research Centre for International Development (CIRAD) is the French agronomical research and international cooperation organization working for the sustainable development of tropical and Mediterranean regions. Its activities revolve around life sciences, social sciences, and engineering science applied to agriculture, food, the environment and land management. The Cirad works directly or indirectly (through partners) with 100 countries and provides us with field expertise on an international level. It helps us identify best practices in farming, ecology and society, explains raw material flow, risks and the organization necessary to ensure products are reliably traced.